The Real Problem

cubic is an AI code reviewer that finds hard-to-find bugs in pull requests and across entire codebases.

Developers are a skeptical audience, and generic AI messaging loses them immediately.

Finding the Fix

The content was grouped by job to be done: reviews that know your codebase, keeping pull requests moving, and scanning for bugs.

Each group uses small, product-like illustrations that mirror what developers actually see in GitHub.

What Actually Happened

The design combines a clean, technical visual style with customer stories from well-known engineering teams.

Pricing and FAQs are laid out to answer the practical questions before a team signs up.

What Changed

A feature-rich developer tool now reads as a clear set of workflows, each backed by a concrete example.

What I Had to Work With

Engineers want to see the product, the workflow and the proof, not just a tagline.

The page also had to cover reviews, auto-approvals, codebase scans, security and pricing without becoming a wall of text.

What I'd Do Differently

I would add interactive demos so visitors can try a review flow directly on the page.

What I Learned

For developers, showing the product honestly is the strongest form of persuasion.